# Executive Sales Dashboard

Comprehensive sales performance analytics and insights

Unique Lead Received
15,420
NBD Planned:
16,500
NBD Actual:
15,420
CRR Planned:
14,200
CRR Actual:
13,850
Total: 15,420
Conversion Count
3,284
NBD Planned:
3,500
NBD Actual:
3,284
CRR Planned:
3,200
CRR Actual:
3,150
Total: 3,284
Sales Amount
$198M
NBD Planned:
$210M
NBD Actual:
$198M
CRR Planned:
$185M
CRR Actual:
$180M
Total: $198M
Avg Conversion Amount
$60.3K
NBD Planned:
$65K
NBD Actual:
$60.3K
CRR Planned:
$58K
CRR Actual:
$57.2K
Total: $60.3K
% of Conversion
21.3%
NBD Planned:
23%
NBD Actual:
21.3%
CRR Planned:
22.5%
CRR Actual:
22.7%
Total: 21.3%
Conversion TAT
14 Days
NBD Planned:
12 Days
NBD Actual:
14 Days
CRR Planned:
13 Days
CRR Actual:
13.5 Days
Total: 14 Days
ROAS
4.2x
NBD Planned:
4.5x
NBD Actual:
4.2x
CRR Planned:
4.3x
CRR Actual:
4.1x
Total: 4.2x
Product Name
Vasarishtam
Yograj Guggulu
yuvan tea
spa rub
herbal soap
Country
Australia
Canada
New Zealand
UK
USA
Sales Manager
Emily White
James Brown
Jane Doe
John Smith
Liam Lee
Source
IVR
Facebook
Others
PriyaSharma AI-WhatsApp
PriyaSharma AI-Web
Google
Website
Site Exit Pop-Up Reference
PriyaSharma AI-Instagram
Magento Failure Order
PriyaSharma AI Chat
Referral
Zopim
OTA
Online Booking Engine
Management
PriyaSharma AI-Facebook
Sales Quantity and Amount Trend
Sales Performance Monthly (Planned vs Actual)
Planned
Green
Actual
-52.2%
-85.9%
-94.4%
-90.6%
-91%
-92%
-94.9%
-90.3%
Source wise Performance Analysis

### Sales Pipeline

Lost
Won
Negotiation
Qualified
Presentation
21.8%
19.75%
18.98%
17.67%
15.26%
6.55%
Revenue Distribution by Source
Sales & Profit by Country
Australia
Sales: $44M
Profit: 28%
Canada
Sales: $42M
Profit: 27%
New Zealand
Sales: $40M
Profit: 26%
UK
Sales: $36M
Profit: 24%
USA
Sales: $38M
Profit: 27%
Australia
$44M
28% profit
Canada
$42M
27% profit
New Zealand
$40M
26% profit
UK
$36M
24% profit
USA
$38M
27% profit
Facebook Campaign Wise Conversion and ROAS

Campaign | Impressions | Clicks | Conversions | Spend | Revenue | ROAS
--- | --- | --- | --- | --- | --- | ---
Brand Awareness Q4 | 1,25,000 | 3,250 | 285 | $8,500 | $42,300 | 4.98x
Product Launch | 98,000 | 2,890 | 198 | $6,200 | $28,900 | 4.66x
Holiday Special | 1,56,000 | 4,120 | 342 | $9,800 | $51,200 | 5.22x
Retargeting Campaign | 67,000 | 1,850 | 156 | $4,200 | $22,100 | 5.26x

Google Adword Campaign Wise Conversion and ROAS

Campaign | Impressions | Clicks | Conversions | Spend | Revenue | ROAS
--- | --- | --- | --- | --- | --- | ---
Search - Brand Terms | 89,000 | 2,650 | 298 | $7,200 | $38,900 | 5.4x
Display - Remarketing | 1,45,000 | 3,890 | 245 | $8,900 | $35,600 | 4x
Shopping Ads | 78,000 | 2,340 | 189 | $5,600 | $28,700 | 5.13x
YouTube Ads | 2,34,000 | 4,560 | 312 | $12,400 | $45,800 | 3.69x

Country
Australia
Canada
New Zealand
UK
USA
Year
2019
2020
2021
2022
2023
Month
Jan-19
Feb-19
Mar-19
Apr-19
May-19
Jun-19